Strategic Analysis of Foreign Construction Enterprises in Chinese Construction Market

The extensive opportunities in China’s construction market attract many foreign construction enterprises , according to the National Bureau of Statistics of China 2013 foreign construction companies in this market does not exceed one percent of the total operating companies, this illustrates the amount of competition faced by these companies are very fierce , foreign construction enterprises to seize the opportunities in this market , it is important to understand how to develop effective strategies in order to meet the competitiveness , they must understand how adapt to China’s legal, social, cultural, economic and technological environment along with changes brought about by competitors’ advances and new needs of customers, they need to develop their capability to assess the opportunities, to secure their healthy growth, to survive, and achieving profits. This paper studied the current situation and the way of foreign construction enterprises to enter this market, the internal environment of Chinese construction market (PEST) , and main types of foreign construction enterprise development strategy in this market , then find out the strengths in developing foreign firms businesses in this market , which these useful to understand the critical factors that are required to succeed , to develop strategic management guidelines for similar entities .